PSA Turns Passed-Out Drunks into Human Billboards
If you thought the ritual of writing shaming, embarrassing things on passed-out drunk people was relegated to college parties, you’d be mistaken. Now two major ad agencies in Japan are doing virtually the same thing, but for a good cause.
In partnership with Yaocho, one of the biggest bar chains in Tokyo, Ogilvy & Mather and Geometry Global have created a campaign aimed at discouraging Japanese citizens from getting so blitzed that they pass out and sleep in the streets.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in