Julia Hood, publishing director of PRWeek and DMNews and former editor-in-chief of PRWeek, is leaving the publication to join the Arthur W. Page Society, a professional organization for Chief Communications Officers, as president.
Hood served as editor-in-chief of PRWeek from 2002-2008. Prior to that, she was the San Francisco Bureau Chief and a reporter for the publication.
PRNewser caught up with Hood today for a brief interview.
What are you most looking forward to in the move?
I’m most looking forward to working with the incredible people who I’ve known through PRWeek through many years now, but more directly helping advance the profession at a time of incredible opportunity. It’s a real blessing and I’m honored to be the one to do that.
What will you be focusing on as president?
I’m still wrapping up at [PRWeek publisher] Haymarket, where I’ve served 10 years as a happy and fortunate employee. I know we have a lot of agenda items at the Arthur Page Society. The leadership has a lot of fantastic ideas and it will be down to me to put things in motion.
What are the organization’s goals and/or mission?
Advancing the profession is the short answer. The top leadership of the biggest global companies and others come together because they believe this profession is important and powerful and they devote a great deal of time and energy into making that more relevant.
It was an opportunity that came up, it wasn’t looking to move at all, per se. The opportunity came up and as I have a true passion and love of the industry it seemed like a good way to go to pursue that.
Do you think PRWeek will keep its current subscription model? [Most online content is only available to subscribers.]
I suspect so, yes. It’s very successful. The new publishing strategy that we launched a year ago has been an overwhelming success and I can’t see us making any changes there whatsoever.
David Carr wrote in The New York Times today, regarding Newsweek, “…in the current digital news ecosystem, having ‘week’ in your title is anachronistic in the extreme, what an investor would call negative equity.” Do you think this applies to PRWeek?
No. I think for Newsweek, which is for sale, that’s a good point, but our brand has transcended the ‘week’ in terms of our delivery of news for a while now and I don’t think it hampers us or hurts us in anyway.