Past PRSA Chair Leads Kind's Response to FDA Challenge
What does the "healthy" label really mean?
The FDA’s regulation (and lack thereof) of certain terms used on food labels has been a frequent topic of discussion here at PRNewser; while some buzzwords are closely regulated (like “healthy”), others (like “all natural”) go unchecked.
This is the reason that products containing genetically modified ingredients and copious amounts of MSG can promote themselves as “natural,” while fairly nutritious items — like Kind Bars — find themselves in the FDA’s crosshairs.
This week, the FDA took action against Kind Snacks, which prides itself on using only “ingredients you can see and pronounce,” because some of the company’s granola bars do not meet the agency’s standards for the use of labeling terms like “healthy” and “+.”
Specifically, bars called Fruit & Nut Almond & Apricot, Fruit & Nut Almond & Coconut, Plus Peanut Butter Dark Chocolate + Protein, and Fruit & Nut Dark Chocolate Cherry Cashew exceed the amount of saturated fat allowed by the...
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