PR's Advertising Week Dilemma
Next week is Advertising Week in New York, where hundreds of agencies and brands of all sorts will congregate for five days of panel discussions, confabs, and parties.
While last year’s opening night saw attendees stuffed into a hot tent in Times Square, and two years ago they took place at Rockeller Center (per the picture at left), this year the opening festivities are located in Central Park.
However, for PR executives, the question is: should I be at a party that bears my adversary’s name?
Porter Novelli is hosting panel Monday night, but most of the big PR shops (Edelman, Weber Shandwick, Hill & Knowlton, Fleishman-Hillard, Ogilvy PR, Waggener Edstrom, etc.),
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