Proctor and Gamble Doubles Down on Facebook

What a difference a year makes. Last November, Ted McConnell, general manager-interactive marketing and innovation at Procter & Gamble Co., made waves when he expressed doubts about whether brands should be on social networks like Facebook, saying, “What in heaven’s name made you think you could monetize the real estate in which somebody is breaking up with their girlfriend?” and, “I really don’t want to buy any more banner ads on Facebook.”