PRNewser Poll: Should the 'I Love NY' Logo Be Changed?
As we mentioned in the Ticker this morning, New York’s Gov. Andrew Cuomo has launched a $5 million tourism campaign that will change the iconic “I ♥ NY” logo in order to reflect the many wonderful things there are to do in the state.
“You still have the icon but you have to bring it back to New York. You have to reimagine, you have to reenergize it,” said Gov. Cuomo. The folks at ad agency BBDO agree the logo has been diluted by co-opting and overuse.
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