The results are in and 50.6 percent of respondents to our PRNewser Poll think that creative alternatives that Google and Zagat used to announce their acquisition news were “great.” We saw lots of people giving the creative “review” and haiku tweet the thumbs up and otherwise endorsing it on Twitter.
But interestingly, nearly 38 percent were simply neutral about the alterna-releases. For all the never-ending calls for the end of the press release, it looks like many people still like a well-written release that gets to the heart of the news at hand, including journalists. An overwhelming number of them said in a survey this summer that they appreciate a “targeted” release, and we offered a few tips to achieve that here.
A little creativity goes a long way to driving attention and media hits when making a big announcement. But even as people continue to rail against them and offer ways to improve them (don’t get so “excited”), press releases aren’t going anywhere just yet.