PRNewser Poll Results: Half Think The Google/Zagat Press Release Alternatives Were 'Great'

The results are in and 50.6 percent of respondents to our PRNewser Poll think that creative alternatives that Google and Zagat used to announce their acquisition news were “great.” We saw lots of people giving the creative “review” and haiku tweet the thumbs up and otherwise endorsing it on Twitter.

But interestingly, nearly 38 percent were simply neutral about the alterna-releases. For all the never-ending calls for the end of the press release, it looks like many people still like a well-written release that gets to the heart of the news at hand, including journalists.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in