PRNewser Poll: Do Clickthroughs Determine Influence?
Last week, we asked whether social media will overtake traditional media as a primary PR tool. The numbers are in, and nearly 58 percent of respondents were on the fence, saying “maybe” this will happen.
As we noted in that post, Art Stevens, managing partner at StevensGouldPincus, is convinced this will happen in the next two years. About 19 percent of poll takers agreed, with slightly more than 5 percent saying it has already happened.
Besides the PRNewser poll, there has been considerable buzz around a couple of items focused on social media popularity versus influence.
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