PRNewser on Morning Media Menu With BuzzFeed Viral Marketing Editor Jessica Amason
On the heals of mediabistro’s UGCX conference, we joined AgencySpy editor Matt Van Hoven on today’s podcast. Our guest: Jessica Amason, viral marketing editor at BuzzFeed and co-creator of “This is Why You’re Fat” – a Tumblr blog turned book deal. Amason’s job at BuzzFeed is to marry editorial content and marketing. In other words, figure out how to make some money from user generated content.
Amason spoke about BuzzFeed’s analytics reports, where clients can see everything that’s happening with their content – what keywords are hitting, which social media technology is most used to spread it, who is reading/watching.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in