#PRFail: Samsung's Flammable Phone Response Backfires
Samsung, the world’s largest smartphone maker, has a hot deal for the holidays. Its Galaxy S4 is smartly designed, fast as can be and oh yeah, catches on fire while charging. While that last note isn’t something most desirable for the kiddos, Samsung finds itself in a particular crisis communications ballyhoo.
A YouTuber who blasts his selfie videos under the name of “Ghostlyrich” is the reason Samsung hates social media. Why? Because instead of addressing Samsung’s customer service department and fighting through that malevolent hold music of “The Carpenters Greatest Holiday Hits,” he does this for the world to see.
That,
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