First on PRNewser: PressLift, a multi-media press release offering recently launched by file sharing company drop.io, has partnered up with Omnicom-owned Porter Novelli.
The PressLift team has been aggressively courting PR agencies since the service’s launch, and hinted at a number of other agency partnerships in the works.
Steve Greenwood, creator of PressLift told PRNewser in a phone interview that agencies “helped us build the service.”
“There is value in providing tighter integration with agencies so they can offer the service more broadly with clients,” he said.
Stephanie Agresta, EVP of Digital Strategy and Social Media at Porter Novelli, called the deal a “real partnership,” not just “sell it and forget it.” Agresta is recommending Presslift to all Porter Novelli clients when appropriate. “We think it’s a very effective and time saving product,” she said.
In addition, PressLift has also partnered with Internet Week New York as the event’s official communication partner.