Why Press Releases Kill Puppy Dogs

This is a guest post by Bill Byrne, director of Remedy Communications.

stock-footage-press-release-written-on-an-old-typewriterThis is a guest post by Bill Byrne, director of Remedy Communications.

If you’re a fan of Scott Stratten and his thoughts on QR codes (they kill kittens!), then that headline should sound somewhat familiar to you. Either way, I have some tough love for our industry and this is going to ruffle a few feathers.

We’re writing too many press releases and too often, sending them to the wrong people.

This is one of the primary reasons why our friends on the other side, the journalists/content creators/bloggers/whoever, often have such a tough time dealing with PR people.

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