'Predictive Analytics,' How to Win the PR Award, and Partying at Cannes

Calling the Cannes Lions 2011 event both “a networking opportunity and a learning opportunity,” Israel Mirsky, Porter Novelli’s EVP of emerging media and technology, spoke with us direct from France today about the learning sessions and other events happening in addition to the big awards announcements. He has been blogging about the goings-on at Cannes along with his colleagues, who are in town to work with clients, like Mofilm, who are participating in the event.

“During the day, sessions are extremely well-attended,” he told us.

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