How Much Impact Did Pre-Release Buzz Really Have?

All the Bono in the world hasn’t stopped the “Spider-Man: Turn Off the Dark” spoofing. The revamped musical still opened with mediocre-to-negative reviews, such as one from the New York Times that called the show “a bore.” So just when Neil Patrick Harris thought he’d have to end the Spider-Man jokes with a final 30-second burst at the Tonys, we have the clip from Conan above.

One big opening that may have been saved by a final PR push was for the film Super 8.