PR Win: LEGO Sends Rare Train Set to Sad Young Boy
This, loyal readers, is the kind of positive PR that no campaign, no matter how interactive or innovative, can provide a brand. We somehow missed the story last week, but it remains every bit as adorable:
An 11-year old Massachusetts boy who happens to have Asperger Syndrome, loves train sets and describes himself as “your most loyal LEGO fan” wrote a letter to the LEGO company, telling them a sad tale of saving his allowances for two years so he could buy a limited-edition train set only to discover that it had been discontinued.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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