PR Win: Company's Zinger of a Reply to Angry Customer's Facebook Rant Goes Viral

It’s so easy (and usually consequence-free) for a dissatisfied customer to hurl a sputtering rant at a company via social media, a few simple facts are often forgotten: 1. There are exceptions to the rule that the “customer is always right”; 2. There are often real human beings who run and monitor those social media pages and who are on the receiving end of such rants; 3. Said human beings have fingers, can type, and are fully capable of responding to tirades; And 4.