PR Win: Chicago Restaurant ‘Dresses Up’ As Competitor Alinea for Halloween

By Patrick Coffee Comment

This Halloween stunt will be especially fun for food people. Chicago’s Alinea consistently ranks as one of the top three restaurants in the country. As you can see from this clip and this clip, they’re famous for making extremely weird stuff and presenting it in even weirder ways.

It’s a bit misleading to call fellow Windy City eatery Real Kitchen a “competitor” because they serve takeout dinners, but they do have a sense of humor about being in the same town as food snob royalty, and they displayed it with panache on Halloween. They even made a promo video poking fun at the very idea of a “high-concept kitchen”, and it is a hilarious five minutes:

Some quips we love:

“The chicken was powderized and then reconstructed with fresh-squeezed chicken juice…”

“The potatoes are then arranged as if they were scattered on a forest floor…”

“A walnut highlights the earthy smell of Fall decay…”

Beat that, Bourdain. This one gets our vote for best Halloween stunt.