PR Win: Chicago Restaurant ‘Dresses Up’ As Competitor Alinea for Halloween

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By Patrick Coffee Comment

This Halloween stunt will be especially fun for food people. Chicago’s Alinea¬†consistently ranks as one of the top three restaurants in the country. As you can see from this clip¬†and this clip,¬†they’re famous for making extremely weird stuff and presenting it in even weirder ways.

It’s a bit misleading to call fellow Windy City eatery Real Kitchen a “competitor” because they serve takeout dinners, but they do have a sense of humor about being in the same town as food snob royalty, and they displayed it with panache on Halloween. They even made a promo video poking fun at the very idea of a “high-concept kitchen”, and it is a hilarious five minutes:

Some quips we love:

“The chicken was powderized and then reconstructed with fresh-squeezed chicken juice…”

“The potatoes are then arranged as if they were scattered on a forest floor…”

“A walnut highlights the earthy smell of Fall decay…”

Beat that, Bourdain. This one gets our vote for best Halloween stunt.