PR Tools Round Up: PR Newswire, Critical Mention, Cision, and More

By Tonya Garcia Comment

-Cision has introduced EdCals, a free online tool that alerts users to the major stories that media outlets are working on. Cision also recently announced CisionPoint Connect Release, which distributes search-optimized news across major channels.

-PR Newswire, BetterInvesting, and MUNCMedia have launched the monthly Retail Investor Conferences, a virtual series that will bring together retail investors and publicly traded companies., known for its Twitter influence measurement, has launched a platform to measure Facebook influence.

-Critical Mention has introduced the latest version of its broadcast platform, CriticalTV 4.0. The latest version includes e-mail and RSS feeds and mobile capabilities.

-Qorvis Communications has introduced SentiMeter, a tool to analyze online conversations about a brand. This is the first product of this kind that the firm has created.

-HMA Public Relations has acquired Finder Binder. The PR firm will now handle the production and sales of the statewide media directory.

-OpinionLab has unveiled Social Media Monitor, which monitors social media conversations using a proprietary system.