Breaking PR News: Sports Is a Dirty Business!

Yesterday Deadspin ran an fascinating interactive Q&A session with “Anonymous PR Guy,” a representative working the wild world of sports who already wrote a couple of telling posts about why lying is part of his job description and the frankly weird relationship between pro athletes and the many, many women who like to chase them for some unknown reason.

We found a few telling takeaways hidden between lots and lots of boring questions about Lebron James:

  • Anonymous doesn’t believe that “ALL PR is good PR,” and he coaches his clients to answer questions with inoffensive, “vanilla” statements rather than try to call attention to themselves.
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