PR Specialists Trump Journalists in Number and Average Salary
Congratulations are in order to every journo-turned-PR specialist. According to the latest report from the PewResearch Center, you’re now making nearly $20K more per year than you would if you hadn’t sold your soul to the dark art of public relations.
If the numbers stay on track, that gap will continue to grow.
Consider the chart to the right: In 2004, for every $1 a PR specialist made, a reporter made 71¢. Fast forward nine years and the number is 65¢—that’s a 6¢ loss.
It gets better (or worse, depending on your vantage point).
Not only do we make more than our journo brethren, we outnumber them as well: Over the last decade the public relations field has expanded to such a degree that we now outnumber reporters nearly 5 to 1.
What’s behind all this? Do we even need to ask? It’s technology, stupid.
Agencies and companies are now able to reach out directly to...
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