If you’re in the PR industry, you know all about the recent public relations woes Reese Witherspoon and her husband, Jim Toth, are experiencing as a result of their arrest last weekend. He was busted for drunk driving while she was arrested for disorderly conduct. Oh, and acting like a spoiled Hollywood Star by telling the officer “Do you know my name?”
If he didn’t, he does now.
So far, Reese and the Witherspoon PR team have issued an apology expressing regret and embarrassment, and she has cancelled promotional interviews for her new movie Mud at Good Morning America and Late Night with Jimmy Fallon. Pretty standard stuff, really.
But we’d like to ask out readers, as PR pros, what strategic advice they’d give to Reese as a response to this public relations disaster.
Let us know in the comment section.