Pitch Your Gear and Clothing Clients to Women’s Running

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By Mona Zhang Comment

Women’s Running is the go-to mag for gals seeking advice on gear, training, health and nutrition. Unlike a lot of running mags, this one doesn’t emphasize elite athletes, but tries to provide stories relevant to its community. Luckily for PR pros, editors look to publicists for their Web content, gear and apparel sections.

“We really rely on [publicists] to keep us abreast of trends and new products. Special interest stories from their clients are great, as well,” said editor in chief Jessica Sebor. “We also like to receive pitches from race directors about races, running vacations or camps.”

Read more in How To Pitch: Women’s Running. [subscription required]

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