PR, Perfected: Getting the CEO Ready for Primetime

I’ve been touting the benefits of mediabistro’s premium AvantGuild membership for years. For $55 bucks you learn from the journalist perspective exactly how articles get assigned and why, you get discounts on classes and on other things like Zipcar memberships and health insurance, and a free subscription to either Wired, New York, W, or The Atlantic.

You also get access to “PR, Perfected,” a series of articles on critical issues in the business. With HP’s deposed CEO Mark Hurd firmly in the news, and BP’s Tony Hayward spun out of the news, the latest PR lesson, “Coach

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