PR on the Upswing, Social Media to Thank?
Public Relations firms are bouncing back from the 2009 industry downturn, and an Ad Age article suggests social media may deserve much of the credit for the speed.
The article quotes more agencies as seeing growth during the first half this year over last, and points to the changing needs of marketers as part of the reason.
Three-quarters of the 59 agency CEOs and CFOs surveyed by the Council of PR firms reported growth in the first half of 2010 vs.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in