PR On The Cheap

By Joe Ciarallo Comment

We know the job scene for journalists is pretty bleak, but still think the PR industry is relatively strong.

But then we run into ads like this on Craigslist:

Looking for detail oriented Self-Starter with PR & Marketing skills for owner of small weight control company and book author. Person needs be Focused, Consistent, Persistent, with strong writing/editing/grammar/speaking and follow-up skills. Website and print contacts helpful. Need ability to write and place press releases and articles on the web, in print, and all media as well as to secure seminar, radio, and interview bookings for owner. Two years experience.

Ok, seems like a reasonable job description, we thought. However, the catch: $12 per hour.

That’s right folks, write our releases, give us your media contacts, get us publicity! All for less than you’d make waiting tables.