Well known PR exec Matthew Freud, husband of Rupert Murdoch’s daughter Elisabeth, has invested $800,000 of his personal savings for a 3.3% take in M&C Saatchi, making him the largest shareholder behind the agency’s four founders.
According to AdAge, “Freud Communications is currently working with M&C Saatchi on a government anti-obesity campaign. Other clients include Walmart-owned Asda, the London 2012 Olympics, KFC, Pizza Hut, Sony, Volkswagen, Sky, Nike, Pepsi, American Express and Paramount Pictures.”
In other Freud news, the agency recently announced a partnership with HL Group, run by former Ralph Lauren CMO Hamilton South. However, Freud’s staff will move into HL Group’s New York-based headquarters, leading to rumors that this more akin to an acquisition type deal than a partnership.
Freud CEO Lisa Dallos told PRWeek earlier this month, “all clients are coming with us and most staff.” Meanwhile, Freud COO Chris Giglio confirmed to PRNewser he’ll be making the move. “I’ll be at HL group starting this Monday,” he said.[image: Matthew Freud]