PR Groups Collaborate to Redefine PR

The PRSA has teamed up with 10 other PR organizations including the National Black Public Relations Society, the Arthur W. Page Society, and the Canadian Public Relations Society on a campaign, “Public Relations Defined,” which seeks to develop a modern definition of “public relations.”

The campaign got a write-up in today’s New York Times, with Stuart Elliott pointing out that previous attempts to define PR failed, leaving this: “Public relations helps an organization and its publics adapt mutually to each other.”

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