PR Firms Strike Out Again at Cannes Lions
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The Cannes Lions International Festival of Creativity today handed out its PR awards and, once again, PR agencies didn’t make a good showing.
PRIME Stockholm took home a Silver Lion for its work with a group called Plumbers Without Borders. And MSL Nordic (an international office of MSLGroup) took home a Bronze Lion for a P&G detergent campaign.
But the PR Grand Prix went to an ad agency, JWT Puerto Rico, and its campaign for Banco Popular.
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