PR Fail: New 'Call of Duty' Games Contain 'Mass Effect' Discs
What’s a surefire way to give your competition a leg up? Failing to deliver a highly-anticipated product as promised is a pretty good start, but you can really take it to the next level by providing a sample of your competition’s product — all at the same time. How could such a thing happen? Ask Activision, makers of the popular video game franchise Call of Duty.
Hoping to be among the first to play the new version of their favorite game, diehard Call of Duty fans lined up outside stores for the midnight release of Black Ops 2 on November 13.
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