PR Fail: Local News Shames Air Canada Rep On Live TV
Today our sister site TVSpy delivers a hard-learned lesson to PR pros everywhere: make sure you know where your emails are going.
Seems a reporter at Sacramento CBS affiliate KOVR wanted a comment from Air Canada about a story involving a passenger’s lost dog, but spokesperson Peter Fitzpatrick had more important things to do—namely, dismiss the station and the story altogether. Unfortunately, he included the inquisitive reporter on the “whatever” email he sent to a co-worker. Here’s the offending text:
“I think I would just ignore, it is local news doing a story on a lost dog.
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