PR Fail: American Apparel's 'Hurricane Sandy Sale'
The hipster dud makers and serial perverts who run American Apparel are no strangers to controversy and bad PR–the company’s former rep recently published a cute book titled “Trust Me, I’m Lying”, and his thesis seems to be that bloggers, reporters and other media personalities are just as dishonest as he is.
The company made another dubious promotional decision yesterday by advertising a 20% off “Hurricane Sandy Sale” for email subscribers living in areas affected by the storm.
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