PR Education: 5 Traits of the Modern Communicator

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Today we bring you a guest post by Deirdre Breakenridge: author, entrepreneur, PR veteran and CEO of Pure Performance Communications. Follow her on Twitter.

This post is presented by AirPR, a technology platform to increase PR performance. The San Francisco-based technology company is passionate about using data to show the true impact and value of PR.

PR education is changing dramatically to better align with the communication challenges businesses are currently facing.  I’ve been teaching on the college/university level for 10 years.

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