PR and The Beijing Dilemna
[AP: Protesters hang a banner as the official torch relay passes by in the village of Ancient Olympia, southern Greece]
If your clients are involved with the Beijing games, they’ll probably need your counsel now more than ever. After China’s aggressive response to continued protests in Tibet, with surely more to come, the global brands financing the 2008 Summer Games find themselves in an increasingly difficult spot.
Damien Ryan, a Hong Kong-based media relations adviser for Olympic sponsors, told
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