Culture: How Smaller Agencies Keep Up With the Joneses
Can your agency say this? Few even try, so it seems.
It is no secret that the industry of public relations is run by the “biggies” (e.g., Burson-Marsteller, Edelman, Ketchum, Weber Shandwick, FleishmanHillard, GolinHarris). Because of their global reach and U.S. presence, many prospective clients see them as the benchmark of service, ability, and results. As a former “Burson person” and a “Big PR” alum, I can attest to the fact that they all earn it.
It was at a biggie where I cut my teeth, spread my wings, and cracked my shell into smithereens.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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