Potter Seeks to 'Pull the Curtain Back' on Deceptive PR Practices

Wendell Potter’s book Deadly Spin: An Insurance Company Insider Speaks Out On How Corporate PR is Killing Health Care and Deceiving Americans has rankled some in the PR industry. But, Potter told PRNewser that the criticism he’s received overall has “been minimal.”

More important, he says he wants “to pull the curtain back on how public relations practitioners like me worked to influence the debate about health care reform” and show how public relations is able to “influence public policy in a way that’s deception-based.”

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