Postmortem: Rihanna’s Crazy Mess of a Tour

Since we feel like covering the indulgent lifestyles of pop stars today, we’d like to offer a postmortem assessment of Rihanna’s recent PR disaster disguised as a whirlwind international tour.

See, the very concept behind this extended promo event demanded the “stunt” label: The pop star planned to play seven countries in seven days, and she invited approximately 150 music journalists to join her on her Boeing 777 mega-jet (we don’t really get the “7” theme).

Anyway,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in