Porter Novelli and Voce Communications Win Yahoo Consumer Business
We knew a final decision was coming soon, and PRNewser has now confirmed with Yahoo that the company has selected Porter Novelli Voce, a “unique joint venture” between Porter Novelli and Voce Communications as the company’s consumer communications agency of record.
Echoing comments of Yahoo SVP of global communications Eric Brown, Yahoo director of consumer communications Jaime Le told PRNewser Porter Novelli Voce will work on delivering, “more actual user stories, trend stories that highlight personalization and [Yahoo] being the center of people’s online lives, and more lifestyle and consumer ink and broadcast around our properties as well as the editors, experts, and personalities who shape our news, sports, finance, and entertainment destinations.”
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