We knew a final decision was coming soon, and PRNewser has now confirmed with Yahoo that the company has selected Porter Novelli Voce, a “unique joint venture” between Porter Novelli and Voce Communications as the company’s consumer communications agency of record.
Echoing comments of Yahoo SVP of global communications Eric Brown, Yahoo director of consumer communications Jaime Le told PRNewser Porter Novelli Voce will work on delivering, “more actual user stories, trend stories that highlight personalization and [Yahoo] being the center of people’s online lives, and more lifestyle and consumer ink and broadcast around our properties as well as the editors, experts, and personalities who shape our news, sports, finance, and entertainment destinations.”
Le said all agencies in the review were “hand selected” by Yahoo, and while it was a “difficult decision,” the company is “confident” in their choice. Brown confirmed with PRNewser that the budget for this account is in the mid-six figure range.
Last week PRNewser reported exclusively that Evolve24 won the metrics and measurement account. That leaves only the B2B account to be awarded, which is down to four firms. Yahoo hopes to have all of their new PR partners in place before the holiday break.
UPDATE: Le tells us the consumer business is a seven figure account on an annual basis. The runner up was Hill & Knowlton, but Weber Shandwick and OutCast Communications were “very close.” Also, a “small unknown,” Tunheim Partners was “very impressive.”