The question has been posed before, but we feel it is worth asking again. Agencies: what do you do when a potential client wants a “free tactical plan” before making a decision to hire you?
PR professionals: what do you do when in the interview process the hiring manager asks you the same question?
This dilemma was recently brought up by Nicole Jordan, Director, PR & Communications at online advertising company Rubicon Project. A friend of hers was asked to give a “tactical plan” to a company who would then wait one to two months before deciding whether or not to hire him or her.
This leads to our latest poll question: