Poll: PR People Say Exclusives More Popular Than Embargoes
In a recent PRNewser poll, we asked, “Which Tactic Did You Employ the Last Time You Released Big News?” The results: “Posted on a wire and pitched the release,” and “Exclusive with one publication” both came in dead even at 32% each.
21% said “News embargo” and 15% said “Posted on company blog/website and pitched the link.” Judging from these results, we have to ask: Are embargoes on the decline?
Just last week agency Waggener Edstrom assembled
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