Poll: How Long Until Twitter "Novelty PR" Wears Off?

Is it just us, or have you had more than your fair share of Twitter marketing/pr stories recently?

Pizza Hut got a ton of press for hiring a “Twittern” (Twitter Intern, get it?) to monitor the brand this summer.

San Francisco Mayor Gavin Newsom announces his run for Governor of the state via Twitter.

Not to mention the NYTimes pens what seems to be about five Twitter related stories a day. (Tech reporter Saul Hansell counts

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