Earlier today we reported on investment bank Goldman Sachs’ new initiative to invest $500 million into 10,000 U.S. small businesses. The moves comes on the heals of the first ever public apology from CEO Lloyd Blankfein for Goldman’s role in the financial troubles of the last year and a half. “We participated in things that were clearly wrong and have reason to regret…We apologize,” he said at a conference in New York.
Our question: does the $500m initiative and public apology give you a better perception of the company? Does it change public sentiment, or will it be seen more as just a PR move?