Polaroid Wants to Help You Print Your Smartphone Pics
Here’s a crazy statistic: people around the world downloaded 328 million apps on Christmas Day 2012. It would seem that owning a tablet or smartphone is nearly as important as breathing when it comes to being an active member of the human race in 2013.
Of course, this newly equipped public presents brands with a one-time opportunity to get with the program and increase their reach—especially if they’re considered last year’s news. Today brings reports of a re-branding at Polaroid, the one-time king of all things photography, which plans to follow the Apple
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in