Podcast: Ketchum CIO Karen Strauss Talks About Mindfire

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By Tonya Garcia Comments

This morning, PRNewser’s Tonya Garcia spoke with Karen Strauss, CIO at Ketchum. Strauss is also the co-developer of Mindfire, a student crowdsourcing site that the firm launched last week. The program has more than 100 participating students from universities around the world. She discusses the details of the program, client participation, and the importance of college students to the PR industry.

Click here to listen.