Please Don't Call GolinHarris' New Social Director a 'Ninja'

shutterstock_114112063For a sign of the digital times, look no further than Neil Kleiner, the new head of social media for GolinHarris. He’s something of an archetype: started as a music journalist (just like us!) who got into digital because it was the only way he could publish. And he wants to bring social back to earth.

His “Newsmaker” interview with PR Week UK is this morning’s must read. Some key quotes:

“The first wave of social gurus in 2011 royally f*cked it up for everyone.

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