Playboy's Private Parts: Hef's Brand Management Move
Hugh Hefner, who rounded out 2010 in the news for his engagement to December 2009 playmate of the month Crystal Harris, kicked the year off with relationship news of another kind: taking Playboy private at $6.15 a share.
The terms of the deal might not be exactly what shareholders had in mind, a Reuters columnist says, but Playboy, which was founded in 1953 and has been publicly traded since 1971, is up against a lot.
“It isn’t just that the magazine business has lost its footing with advertisers.
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