We understand why the White House doesn’t want to call upon celebrities to promote the new, glitchy healthcare exchanges. The “Hollywood limousine liberal” stereotype is powerful enough to seriously damage any campaign designed to appeal to as many people as possible, so they went with the Baltimore Ravens instead.
Planned Parenthood, however, has a different strategy in mind. The group isn’t concerned with swaying those who believe the concept of actresses promoting birth control to be the worst thing since New Coke, so they’ve they’ve enlisted Scarlett Johansson, Gabrielle Union, and Aisha Tyler to encourage enrollment in the exchanges. When interested parties call their local PP health centers, they’ll hear a recording of one of the three, each of whom the group describes as “passionate supporters”, asking “Did you know you may be able to enroll in new, more affordable health insurance plans?” and directing them to this online guide to finding coverage in the Brave New Insurance World.
This is hardly a dramatic campaign, and any negative press will come from those who wouldn’t approve of any sentence that includes the words “Planned” and “Parenthood”. But will familiar names and voices really encourage more enrollment?