Plank Center Study Reveals a Changing PR Industry
We would tell you that the world is changing in every conceivable way, but that’s about as insightful as revealing the color of the sky. Still, the largest study to date conducted by the University of Alabama’s Plank Center for Leadership in Public Relations confirms that we work in an industry undergoing rapid and dramatic shifts along demographic and technological lines.
The largest factor transforming contemporary public relations practices is, of course, an increase in the availability of digital networking tools and real-time data.
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