Pitching Via RSS

(image cred)

We’ll begin by stating the obvious: media has changed, but unfortunately the way PR people pitch the media has remained mostly the same. Press releases, emails, and follow-up calls remain the norm.

Marshall Kirkpatrick at tech news blog Read Write Web lays things out today in a post titled, “Five Wrong Ways to Pitch RWW and One Great Way.”

The one great way? RSS feeds. Now we admit, given the nature of the publication Marshall writes for he may be more open to new ways of pitching than others.

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