Pitching the Turnpike World Series
Anyone in consumer PR will tell you getting a store mentioned in the paper, or shown on the evening news is as tough as hitting a C.C. Sabathia change-up.
The reps at Dan Klores Communications (DKC) juiced up the Turnpike Series angle between the Yankees and Phillies to score for their client Modell’s. DKC put together a team of man-on-the-street sources with a Quinnipiac poll in the bullpen. The result was a Newark Star-Ledger feature.
DKC brought their game to Hamilton Township, New Jersey, known as the town that divides its loyalties between the two teams equally.
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