Pitching Pointers from Mobile Media Mavens

As mobile’s momentum continues, the pace of articles, conferences and new apps has intensified. At PCNY’s event on Tuesday, panelists discussed the maze of mobile options. Editors and reporters covering the mobile beat at GigaOM, Mashable, TechCrunch, SAI Tools (Silicon Valley Insider), and Ad Age offered pitching guidance and brand overviews, since most have undergone major changes recently.

Company size, funding, marketing budgets, Silicon Valley vs. Alley location, and product uniqueness all matter for mobile stories. Startups often don’t make the cut unless they’re well funded, and it’s a tough sell if you’re just another app.

Ad Age now has more themed issues, such as digital, television, and global, and their mobile stories cover “how mobile devices are marketed, how mobile companies monetize their products, daily deals, and digital agencies,” according to their mobile reporter, Kunur Patel.

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